Apple has a real rival in China
Called Xiaomi Technologies and Lei Jun, her guru, is dressed like Steve Jobs. But it is the appearance that suggests that this Chinese company with fewer than three years of existence is chosen to dethrone Apple in the near future. Valued at 4,000 million dollars, is causing a furor Xiaomi similar to the “Apple fanboy”.
Is the recipe? The legacy Steve has: sell the products as if they were unique and become a kind of religion that sense of exclusivity. Not surprisingly told Reuters in June a proud “China media say Chinese’m Steve Jobs. I’ll take that as a compliment, although such comparisons bring huge pressure. “ And hastened to clarify that while Apple was born to develop hardware, Xiaomi’s heart is on the Internet.
But that’s not entirely true.
In its first month of release, the Xiaomi Phone 2 , the latest in the company’s sales reached 300,000. And no wonder: it is a phone to compete against the Samsung Galaxy S3 and the iPhone 5, but that can be sold to the public at about $ 370.
Being “exclusive” as seen, brings advantages. Xiaomi Technologies avoids replicating models Huawei, ZTE and HTC, which are based on the first steps through wholesalers that help sell volume. The company sells online in June and in small batches, increasing expectation and demand generated staggering levels: the first batch of 50,000 Xiaomi Phone 2 put up for sale days after its release sold out in just two minutes.
But not only sold-treatment technology. There’s a celebrity in it: Lei Jun.
CompalÃa leader has about four million followers on the popular microblogging network in China, Weibo. There constantly planting and harvesting the curiosity of his audience, commenting product previews and release dates and so meets the foundation of his company: “give customers big surprises.”
A Xiaomi no shortage of sponsors. In June received $ 216 million sovereign wealth fund of Singapore and some friends Lei, according to local media. Moreover, the statements of Hans Tung, a partner of Qiming Venture Partners, Xiaomi has supported the idea that “China is at the time to have their own Apple, HTC or Samsung.”
And it can. The company, born in April 2010 and began selling smart phones in October 2011, is about to reach 7 million units this year, a clear excess of its goal of selling 2 million.
Here the video of a recent presentation of the company:
Do you think that will compete Xiaomi Technologies in the field of Apple or Samsung? What do you think of Lei Jun and his style as similar to Steve Jobs?
Link: Lei Jun, Xiaomi Founder Of, Might Just Be ‘China’s Steve Jobs’ . (Huffington Post)Tags: Apple, China, Lei Jun, Steve Jobs, Xiaomi