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Posted by on Jun 19, 2013 in Applications | 0 comments

Four out of ten media already have their own mobile application

Four out of ten media already have their own mobile application

(Cc) flickr

According to Study 2013 prepared by the public relations agency Canela PR, in collaboration with other agencies, 40% of digital media have at least one mobile application available to its users. This percentage is double that recorded in 2011.

The main reason for this trend is related to the growth in traffic from mobile devices, reaching exceptional cases like BuzzFeed where 65% of its visitors are generated via mobile.

The report was realizdo through a survey of more than 500 from Europe, Asia-Pacific and Latin, who consider, among other opinions reflected in the study, traditional media continue to lose ground against the massive digital visits, but they are still the best prestige to the consumer.

The immediacy and demand for content by users, also generated other trends along with mobile and alerts related to give priority to breaking news in digital or mobile, without waiting for the print edition to inform.

As additional data of the latter, 51% of journalists surveyed said they use social networks as a source of information, even without references the author of the news.

Link: The 40 percent of the media and has mobile applications (233grados)

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