They claim that HTC will pay $ 12 million to Robert Downey Jr. to promote the brand
HTC has come to a lucrative deal with actor Robert Downey Jr. (Chaplin, Iron Man, Tropic Thunder) for the brand promotes Taiwanese company in the world, secured two unnamed sources within the company, who did not submit their identity due to the secretive nature of the negotiations.
According to them, Downey would receive about $ 12 million to star in a campaign for two years where it will play any of his characters like Tony Stark or Sherlock Holmes, but will focus on it.
HTC used the actor’s image to promote their cellular advertisements, billboards and television commercials. With this, look lost return to his seat as the manufacturer of the best selling phones in the United States who lost some time ago with Korea’s Samsung, which allocates a budget ten times more on marketing than HTC.
Link: HTC Said to Hire Robert Downey Jr. for $ 12 Million Ad Campaign (Bloomberg)Tags: Advertising, HTC, Iron Man, Iron Man 2, Iron Man 3, Publicidad