Waze sell advertising within their maps
Waze , the GPS satellite navigation service for mobile phones, has become very popular because of its benefits to show the user events as you drive your vehicle in real time, remaining as a free for all who wish to download a large number of platforms Software.
However, keeping up and running this kind of project costs Money to feed both developers as to support the servers on the Internet, so it was necessary that the company sought a way to monetize their product. And apparently have found how to get money, which ultimately will be done through a system dubbed Waze Ads, ads showing on the map inserted as the person approaches some places.
So, instead of an Advertising banner or permanent, which will see the person, for example, a promotion at a gas station with a discount if it passes nearby. This means that Waze will need to partner with interested companies one by one, so that the adoption of this system will be slow and for now, is available only in the United States with some sponsors as Dunkin Donuts, Shell and Procter & Gamble.
Link: Waze monetization begins with location-guided push ads (Gigaom)Tags: Advertising, GPS, Money, U.S., Waze, waze ad, waze ads